Open to new roles
Content
Designer
making it make sense
I’m Sophie, a senior UX content designer. For nearly a decade I’ve shaped content across fintech, cybersecurity and entertainment, most recently leading tone of voice and content standards for Sky Bet, Betfair, Paddy Power and PokerStars.
Selected Works
A selection of projects across product content, tone of voice and content strategy, from a single error message to the voice of a global brand.
Selected Works
A selection of projects across product content, tone of voice and content strategy, from a single error message to the voice of a global brand.
Bringing a global tone of voice into product content
PokerStars
Tone of Voice & Guidelines
Bringing a global tone of voice into product content
PokerStars
Tone of Voice & Guidelines
Content design for a new prediction markets app, from zero to MVP
FanDuel Predicts
Content design for MVP launch
Content design for a new prediction markets app, from zero to MVP
FanDuel Predicts
Content design for MVP launch
Redesigning deposit limit content for new UK regulations, across three brands
Safer Gambling Deposit Limits
UX Content Design
Redesigning deposit limit content for new UK regulations, across three brands
Safer Gambling Deposit Limits
UX Content Design
Building the guidelines, tools and processes that let content scale beyond me
Content Systems
Content Operations · Cross-Brand
Building the guidelines, tools and processes that let content scale beyond me
Content Systems
Content Operations · Cross-Brand
What I do
I work in product, not campaigns.The journeys, flows and interface copy people actually use. Five things I bring to a team:
What I do
I work in product, not campaigns.The journeys, flows and interface copy people actually use. Five things I bring to a team:
Content Design
Shaping structure, journeys and language together, so people understand what’s happening and what to do next.
01
Content Design
Shaping structure, journeys and language together, so people understand what’s happening and what to do next.
01
Content Design
Shaping structure, journeys and language together, so people understand what’s happening and what to do next.
01
Content Strategy
Deciding what content needs to exist, where it lives and how it works across products, channels and brands.
02
Content Strategy
Deciding what content needs to exist, where it lives and how it works across products, channels and brands.
02
Content Strategy
Deciding what content needs to exist, where it lives and how it works across products, channels and brands.
02
Tone of Voice
Defining how a brand sounds in product, then building the guidance that keeps it consistent.
03
Tone of Voice
Defining how a brand sounds in product, then building the guidance that keeps it consistent.
03
Tone of Voice
Defining how a brand sounds in product, then building the guidance that keeps it consistent.
03
Regulated Content
Clear, compliant content for high-stakes moments, working with legal and compliance from the start, not the end.
04
Regulated Content
Clear, compliant content for high-stakes moments, working with legal and compliance from the start, not the end.
04
Regulated Content
Clear, compliant content for high-stakes moments, working with legal and compliance from the start, not the end.
04
Content Systems
Guidelines, patterns and processes that help teams create good content without me always needing to be in the room.
05
Content Systems
Guidelines, patterns and processes that help teams create good content without me always needing to be in the room.
05
Content Systems
Guidelines, patterns and processes that help teams create good content without me always needing to be in the room.
05
Behind the content
When I’m not working content magic, I’m out with my dog Percy, collecting snazzy fridge magnets, reading like it's a sport and snapping photos to make sure I never miss a memory.
What People Say
Founders, product teams and brands I’ve had the chance to work with, in their own words.
What People Say
Founders, product teams and brands I’ve had the chance to work with, in their own words.
Nuria turned our messy onboarding into something users actually enjoy. Activation went up within the first month, and our team finally speaks the same design language.
Camille Laurent
Head of Product, Kaïa Health
Sophie is a conscientious content designer who brings a user-centered focus and calm attitude to tight deadlines. She was our go-to expert for the knowledge needed to make informed design decisions, and an absolute pleasure to work with.
Louise Bird
Product Training & Content Manager, SBS
Our rebrand and new website came together faster than we imagined. Every detail feels considered, and our clients noticed right away.
Inès Bouchard
Founder, Maison Sable
Nuria turned our messy onboarding into something users actually enjoy. Activation went up within the first month, and our team finally speaks the same design language.
Camille Laurent
Head of Product, Kaïa Health
Sophie is a conscientious content designer who brings a user-centered focus and calm attitude to tight deadlines. She was our go-to expert for the knowledge needed to make informed design decisions, and an absolute pleasure to work with.
Louise Bird
Product Training & Content Manager, SBS
Our rebrand and new website came together faster than we imagined. Every detail feels considered, and our clients noticed right away.
Inès Bouchard
Founder, Maison Sable
Nuria turned our messy onboarding into something users actually enjoy. Activation went up within the first month, and our team finally speaks the same design language.
Camille Laurent
Head of Product, Kaïa Health
Sophie is a conscientious content designer who brings a user-centered focus and calm attitude to tight deadlines. She was our go-to expert for the knowledge needed to make informed design decisions, and an absolute pleasure to work with.
Louise Bird
Product Training & Content Manager, SBS
Our rebrand and new website came together faster than we imagined. Every detail feels considered, and our clients noticed right away.
Inès Bouchard
Founder, Maison Sable